Insight:
Within a team, as with a creative masterpiece, each iterative, intentional action is one piece that — when woven together —creates meaningful impact.
Idea:
Let's build something greater, a Masterpiece.
Paintings, music, architecture.
Every masterpiece is a combination of thousands of intentional, beautiful strokes of genius and geniuses.
Paintings, music, architecture.
Every masterpiece is a combination of thousands of intentional, beautiful strokes of genius and geniuses.
In this direction we are celebrating this dichotomy: Up close you can see the singular flourishes, and when you step back you can see the full, even more beautiful work of majesty.
Why this fits the sales team:
If we recognize every word, every call, every interaction, and even every one of us as a part of something bigger, then customers will see the magic of what we offer.
Execution:My role on this project was to work with the team to conceptualise the event idea and guide art direction and design throughout.
We looked at treating design elements as bigger, beautiful pieces made of a many smaller elements that represented creativity, i.e photography, mosaic, paint dripping gradients and more.
Due to this being an internal event, we pushed the brand VIS a little further than usual and had a lot of fun doing it.
Due to this being an internal event, we pushed the brand VIS a little further than usual and had a lot of fun doing it.
Event posters
Mosaic poster will the whole team making up the graphic.
Miro board design
Swag
Pull up banners
Stage design
