I believe the world is changed by big ideas and people brave enough to bring them to life - as creative problem solvers, we have the power to change the world, and we can change it for the better.
I echo this belief in all my work - whether it’s creating an advertising campaign, leading a team, developing insight-driven strategies, running workshops or speaking at conferences.
Entering the advertising world in 2009, I was filled with awe and a sense of possibility. Over the years, I've had the privilege of working at several top agencies in South Africa where I contributed to the most loved global brands in local ways.
This exposure allowed me to witness the profound impact of purpose-driven and truly-representative work.
From campaigns celebrating African women's strength and diversity to highlighting the courage within each of us to be ourselves, I always strive to make a positive impact through my work.
From campaigns celebrating African women's strength and diversity to highlighting the courage within each of us to be ourselves, I always strive to make a positive impact through my work.
Shifting from advertising to marketing and executive leadership, I have leveraged my extensive hands-on experience to successfully develop psychologically-safe teams, craft business-driven and human-centred strategies, and generate innovative ideas across digital, social, and integrated platforms.
Embracing collaboration and inclusion as my guiding principles, I take every opportunity to learn from and uplift those around me, creating meaningful work and impact along the way.
Awards and Honours
