Challenge:
"Innovators" are people who want to build something to solve problems creatively.
We needed to inspire these technical problem solvers to collaborate and innovate in order to enhance the lives of Miro users by attending the Miro Hackathon virtual event.
Idea:
The glitch that won't itch.
Idea:
The glitch that won't itch.
Driven by curiosity, adaptability, collaboration and persistence, techies will stop at nothing until they find a solution.
Execution:
We glimpse into the curious mind of a Miro developer; when a problem arises, they just can’t help themselves and don't stop until they find a solution.
In this promo, the problem appears as a fascinating little pixelated glitch - to intrigue our audience of like-minded tinkerers, builders and problem solvers.