Challenge:
When COVID-19 shut down the world early 2020, people and companies were not looking to spend more money but rather to find some clarity, assurance and guidance through something we'd never experienced before.
As a company we needed to come together to weather the storm of uncertainty and we wanted to help others do the same through our humanistic approach of empathy and understanding.
When COVID-19 shut down the world early 2020, people and companies were not looking to spend more money but rather to find some clarity, assurance and guidance through something we'd never experienced before.
As a company we needed to come together to weather the storm of uncertainty and we wanted to help others do the same through our humanistic approach of empathy and understanding.
Idea:
This campaign strategy was an opportunity for us to build brand love through awareness and authentic engagement.
To truly inspire, we needed people to connect with our content and give our audience a reason to engage.
To truly inspire, we needed people to connect with our content and give our audience a reason to engage.
Execution:
We created content to help people through challenging times by sharing personal stories on how we were getting through as individuals and as a company. Stories around psychological safety in a time of crisis, maintaining your mental health, job hunting and more.
It didn't stop there, our CEO and co-founder, Jamie Dobson hosted a webinar Resilient Leadership and our co-founder and CRO, Pini Reznik created an eBook for free download sharing Cloud Native Patterns to Help Navigate a Crisis.
The CTAs were to speak to the authors.
Making that human connection in a time of isolation and uncertainty meant that we could build brand love with our audience during
a difficult time and maybe sales would follow, but that wasn't the point.
The CTAs were to speak to the authors.
Making that human connection in a time of isolation and uncertainty meant that we could build brand love with our audience during
a difficult time and maybe sales would follow, but that wasn't the point.
Blogs
