Challenge:
2018 had been a little tough on Mzansi (South Africa).
The Tweeps were up all night with #BreakingNews that President Zuma was maybe firing Vice President Cyril. Then Zuma agreed to go, then didn’t, then he got recalled, then resigned, then the #SONA thing, then the Gupta thing... and then the Gupta thing. We saw that Mzansi needed a little help getting their sh*t together.
2018 had been a little tough on Mzansi (South Africa).
The Tweeps were up all night with #BreakingNews that President Zuma was maybe firing Vice President Cyril. Then Zuma agreed to go, then didn’t, then he got recalled, then resigned, then the #SONA thing, then the Gupta thing... and then the Gupta thing. We saw that Mzansi needed a little help getting their sh*t together.
Idea:
We decided to help them #GetItTogether by turning Twitter into a therapist’s couch. We collaborated with well known comedians over a period of four weeks where we reached existing Nando’s followers as well as the influencer’s followers.
We decided to help them #GetItTogether by turning Twitter into a therapist’s couch. We collaborated with well known comedians over a period of four weeks where we reached existing Nando’s followers as well as the influencer’s followers.
Execution:
We handed over @NandosZA to a different comedian each week and hosted a live Q&A therapy session where people
were given light-hearted advice on how to #GetItTogether.
Each week, content for Digital and Social Media was created from the Tweets we got from the live sessions. By using real-life, relatable problems, we invited everyone to #GetItTogether with Nando’s.
From the girl whose dad was dating her slay queen friend, to the guy who needed help telling his crush that he was keen, we reached 5 367 076 people and had over 53 000 engaged users – some of whom… may have even become engaged in the end.
The Results:
5 367 076 People Reached
53 133 Engaged users
Over 2 242 794 Organic impressions