Challenge:
"Innovators" are people who want to build something to solve problems creatively.
We needed to inspire these technical problem solvers to collaborate and innovate in order to enhance the lives of Miro users by attending the Miro Hackathon virtual event.
Idea:
The glitch that won't itch.
Driven by curiosity, adaptability, collaboration and persistence, techies will stop at nothing until they find a solution.
Execution:
We glimpse into the curious mind of a Miro developer; when a problem arises, they just can’t help themselves and don't stop until they find a solution.
In this promo, the problem appears as a fascinating little pixelated glitch - to intrigue our audience of like-minded tinkerers, builders and problem solvers.
Final teaser video
Storyboard
A color cursor (representing a developer on Miro) moves past a glitchy object on the screen and goes out of frame...
...only to curiously peek back from the edge of the frame.
The cursor inspects the weird element. It glitches more violently when it taps on it. SFX: reverb glitch effect when it gets clicked
The curious cursor taps again. Suddenly it glitches into letters and symbols: */PR0BL3M//+ appears in the glitch. The cursor jumps back!
We hear Slack message sounds SFX: TYPING + CLACK CLACK CLACK AS MESSAGES ARE SENT ...and other cursors turn up. The background transitions into a Miro grid (dark mode) The team is here and already hacking to solve it!
videos and activity of teams hacking fill the screen as they begin to tackle the problem (footage from previous hack - stills and videos here). The glitch effect happens to the content too. Female AI voiceover: You have ...48 hrs to supercharge the product development journey with Miro. 5k in prizes and a trip to Helsinki to be won. The screen glitches to the end card
The words: Let’s Hack appear out of the glitch anomaly Tag: Innovate with Miro. Where ideas come to life.
